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  1. The Growth Drivers book
  2. Why is Lead Generation Important?
  3. The Growth Drivers: The Definitive Guide to Transforming Marketing Ca…
  4. Download The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities PDF
  5. Recent Articles

The Growth Drivers book

In fact, marketing and customer service professionals are already staking claims to leadership roles within digital transformation projects alongside IT by expanding their technical knowledge and using it to assist with their strategic efforts while using data and consumer behaviour trends to improve the way they interact with their customers. By working across the businesses and using a host of talents, insights, data, and technologies, a business can gain a competitive edge and really engage with their target audience.

Access to the right expertise in addition to the ability to hire the right people at the right time is becoming a huge competitive differentiator for businesses.

Digital skills including mobile app development, analytics, and design initiatives will become the new standard for software development. In a landscape of digital disruption, employees that have knowledge on the latest trends and a foundation of analytics are in huge demand due to the value they bring to a business.

Why is Lead Generation Important?

In addition, professionals with a strong strategy and planning skill set will drive the optimum use of technologies and enable collaboration across departments. Although Ford has been around for decades, the company fell behind in branding and innovation, becoming a fusty, outdated outfit that belonged to a bygone era. To rectify this perception by customers and the sector, the company reinvented itself to be an evolved, technologically advanced super brand through savvy marketing and key advancements led by emerging technologies.

The company's brand new Ford SYNC technology has transformed the company, turning heads worldwide and securing Ford a place in the front seat of a prosperous digital future. They achieved this by streamlining the IT department.

The Definitive Guide to Growth Hacking for Digital Marketers

Through re-organization, the company saved millions of dollars and used those resources to create new opportunities to support growth, development, drive internal efficiency, and enable collaboration. As a result, Ford transformed itself from a company on the brink of failure by harnessing the power of IT and using it to fuel their new company initiatives.

The Growth Drivers: The Definitive Guide to Transforming Marketing Ca…

Would you like to change to the United States site? Andy Bird , Mhairi McEwan. He also played a global marketing role as VP for the Unilever Marketing Academy, with responsibility for building marketing capabilities throughout its international business. Brand Learning Brand Learning has supported over companies in 60 countries globally. For further information visit www. Request permission to reuse content from this site.

Download The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities PDF

And yet, and yet, the very fact that it needed to be written causes me to wonder what is going on out there. This is surely a terrible indictment of all of us who have devoted our careers to marketing. I winced when I first read, in Thomas H. But that was written around 20 years ago.

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Surely things have changed? Well, not as much as one might have hoped, it seems. Which is rather depressing.