e-book Курс МВА по менеджменту (Russian Edition)

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  3. Курс «Этика бизнеса» передан ведущим ВУЗам и Высшим Школам Бизнеса Москвы
  4. Московский Институт ТУРО

The course is focusing on two objectives: to give students and overview of Russian business environment, introduce them to specificity of doing business in Russia as an emerging country and teach them to apply this knowledge into practice through business-plan preparation and defense. Lectures are delivered by GSOM professors, as well as by top-managers of Russian and international companies. Big emphasis is put on guest lectures oriented on providing practical insights on doing business in unstable Russian environment.

Additionally, students will be given an opportunity of company visit to the facilities of wel-known local or international company with strong presence in local market. The guest lectures, visits and entrepreneurial feedback sessions will be given in cooperation with top-managers of Russian and international companies. Guests speakers are different in each turn of this course, but the following companies participate almost all the turns: PriceWaterhouseCoopers, Baltic Brewery, Capital Legal Services, Ingria Business Incubator, Hyundai and other companies.

Guided and consulted by GSOM professors, students will develop a detailed and feasible business plan for a start-up in Russia. They will work intensively in mixed international groups, with at least one Russian-speaking student in each group. Show prices Type of educational institutions. Country, city or educational institution. Course start date.

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Benefits Great combination of price and quality International students Multimedia classes Certificate of course completion. Leave review Have you studied here? School Opening hours: - The occurrence of a hostel: Missing. We found similar studying options for you. Moscow Russia, Moscow.

For educational institutions For affiliates For teachers Frequently asked questions. Analysis of PR technologies employed in creation of stereotypes example: interaction of road police and car drivers. PR technologies in the sector of interactive marketing of tourism services in Riga. Press monitoring to analyse mass media information model Daugavpils newspaper articles on conflict situations in social sphere: example of comparative analysis. Analysis of corporate culture in advertising agency IN Petits.

Advertising technologies: comparative analysis of some modern concepts. Role of advertising and PR in Latvian tourism agencies. Review of marketing efforts to facilitate service in Riga free port, based on "Baltic Container Terminal". Festivities as a means to form public opinion review of experience of Latvia. Marketing of sports and PR role in this: review of contemporary experience. Analysis of perception of textual and visual information by the bank clients.

Peculiarities and structure of TV advertising of Latvian television: stages of development and principles. Analysis of verbal and non-verbal means in communications promoting household equipment. Before the conference a competitions of essays took place to choose the best ones for the participation in the conference. Lecturers for different countries, students and master students took place in the conference, including five students from Riga from PBSP.

The trend is even more evident in the diploma papers during the stage of their elaboration. Besides, in the course of thepractical work ouside the institute the students conduct social reaserch. For example, in ac. The goals of this social organization include promotion of processes of integration in Latvia and facilitating integration of Latvia into Europe.

Headed by the instructors V. Samburska the students take part in research activities and planning of a range of events in cooperation with the embassies of Poland, Moldova, and Ukraine. Training of Managers of public relations holding a degree of professional Bachelor in marketing necessitates realization of all the content of the curriculum, which is accomplished under the guidance of experienced instructors both theoreticians and practitioners. Therefore, the principles are as follows:. The methods stipulate use of regular control and check-ups, which can take a number of forms.


  • Tution fees from $2000!
  • Funny Things Happen When You Work for a Mouse.
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  • Demand for MBAs in Russian.
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Papers: elaboration and presentation;. Course annual papers at least once in a year in the 2 nd and 3 rd years : elaboration and presentation;. Graded tests and exams;. Practice, including pre-diploma practice: practice account report and presentation;. State qualification examination;. Diploma paper: elaboration and presentation.

All the methods of control and verification can be divided into three categories :. Progress : home works and control work, tests, papers, course annual. Semester : Graded tests and exams in the period of examination. Final : Qualification exam and diploma paper, presentation of Bachelor paper. Then, in the eighth semester the students have to complete the pre-diploma practice, they present the report on the practice, take the qualification exam, and, what is most important, they elaborate and write the professional Bachelor diploma paper.

Studying is completed with the presentation of the diploma paper. Already at the beginning of the studies when the students are being acquainted with the study programme, they are informed concerning the forms and criteria of control and assessment. The students knowledge, skills and abilities in basic professional and general study courses, as well as in the professional specialization courses, similar to the evaluation of the course annual papers, and the outcomes and presentation of the practical work is based on ten-point system, as stipulated by the LR Ministry of Education and Science MK Regulations Nr.

Final assessment of the outcomes of autonomous productive or research work included in the study programme, such as course annual papers, as well as completion of the assignments within the frameworks of practice outside the institute takes the form of presentation of the results of the work. The assessment of the results of such activity of a student will be as agreed on by a commission made up of several instructors. The commission will be made up of the practice leaders from the place of practice and from the Institute. Such a process of evaluation ensures the objectivity of the evaluation, helps to support the consistent concept of the study programme and mutual links between the study subjects.

The students can take an examination not more than twice and, in case disagreements arise, one more time before a commission of a methodological council. Diploma papers are also evaluated based on ten-point system, presentation of the diploma paper takes place before an examination commission, and usually the scientific adviser on the diploma paper and the diploma paper reviewer also take part in the presentation.

The results of the tests and examinations are entered into examination or test protocol sheets, which is an official document kept for accounts. Presentation of the diploma paper is also recorded in a special protocol sheet a separate one for each presentation , where all the examination commissions members and the chairman of the commission put their signatures. All the above associations with their advice and evaluation concerning the study process have lent a hand to perfect the programme.

Representatives of the above organizations, sand among them Z. Miezaine, K. Rozenvalds, L. Cimmere, G. Besides, the above-mentioned colleagues and others take part in organizing the study practice under the programme. Semester control and assessment occurs twice a year in the period of exams. Table shows the overview of the semester achievements in percentage.

The data are divided across the courses and forms of studies: division of positive evaluations has been calculated. Assessment - very high and high levels i. This proves that the system of evaluation applied in the study programme allows sending down from the study process the students not capable of mastering successfully the study programme, already in the 1 st and 2 nd years. Besides, at the BRI the method of material incentive is realized in the study process.

The number of the students enrolled to the studies in ac. The data allows concluding that the entrants in Riga show interest for the study programme. Enrollment to the studies in the ac. Similarly , this ac. As has already been mentioned see. Besides, students from the Lithuanian Republic are studying in Riga. Therefore, presently in Riga not only 1 st year and 2 nd year students are studying, but also students of more advanced years. Therefore, in the ac. Order of matriculation to the 1 st year of the studies.

Order of matriculation and requirements of admission to the studies at the Baltic Russian Institute. Order of matriculation and requirements for admission to the studies further in the text regulations are compiled to comply to the LR Law on higher education establishment, provisions of the paragraph 46, and other normative acts. The regulations govern the relations between the BRI and the person who wishes to pursue the studies at the BRI, as well as determine the obligations and rights of both parties, and determine the rights and liabilities of the BRI during the period of admission to the studies and the rights and liabilities of the entrant during the same period.

All the persons matriculated are the students of the BRI. Eligible for the studies at the BRI are: citizens of the LR, residents in the LR, as well as the persons holding a permanent residence permit in Latvia irrespective of gender, social status and ownership status, race and national extraction, political views and religious confession, employment and place of residence. Foreigners are entitled to study at the BRI as stipulated by the LR Law on higher educational establishment, paragraphs Applying for the studies one must submit:. Note: the copies of the documents are submitted on presenting the original document.

More detailed information concerning conditions for matriculation and data on matriculation is available at BRI, L. If the number of the applicants exceeds the number of places available under the study programme, the selection is conducted based on the results of the centralized national exams and interviews with the applicants.

Such data collection and subsequent analysis is one of the preconditions of quality improvement in the study programme implementation. The goals of the survey were as follows:. Total indicators. Positive change. No change 3. Negative change.

Как развивается бизнес-образование и что готовит будущее российским бизнес-школам

The situation could be explained as follows: in the ac. Thus, the 2nd year students had to attend the lectures in philosophy in a building owned by a different higher education establishment. The BRI library stock supporting the study programme was also located in the building owned by a different higher education establishment.

Since the institute now has erected a new building all the students under the study programme are studying at the same building, also the library stock is located there, thus, hopefully the number of the students not quite satisfied with the study process will go down. We believe, that the steps to be taken for better methodological support of the programme should be in the center of attention. AS has already been mentioned the situation has improved, as the programme has moved to a new building in Lomonosova -4 , where the computer classes with the Internet access are available every study day.

Practice under professional Bachelor study programme hrs. Practice: Technologies of mass media text writing. Presentation with a grade. Practice: Multi-media technologies: preparation and design.

Practice: Management of media relations. Practice: Electronic means in mass communications. Practice: Corporate marketing communications. Pre-diploma practice. Elective courses. Practices outside the educational establishments. Advertising media. Edition and number of adverts placed there in a year. Magazines and other specialized informative editions. Other promotional media and materials. PR theory and practice; 2 nd block of study courses.

Theory of mass communication and special courses and practices in methods of journalism; 3 rd block of study courses. PR and market research methods and mathematical data processing; 4 th block of study courses. Legislation governing mass media and PR activities; 5 th block of study courses. Ethics in enterprising, mass media and PR; 6 th block of study courses.

Theory and practice of marketing communication and theory of management; 7 th block of study courses. Courses in economics and finance; 8 th block of study courses. General introductory courses in social sciences and the humanities; 9 th block of study courses. Multi-media and computer technologies courses and practices; 10 th block of study courses. State language 11 th block of study courses. Foreign language; 12 th block of study courses. Variety of the totality of the study courses included into the block provides for the requirement of the standard concerning competence of PR manager to be met: 1 st block of study courses.

Courses in PR theory and practice; 2 nd block of study courses. Mass communication theory and courses in special journalistic methods and practice 8 th block of study courses. General introductory courses and courses in the humanities 1 st block of study courses. Courses in PR theory and practice; 3 rd block of study courses. PR and market research methods and mathematical data processing; 6. Theory and practice of marketing communication and theory of management 7 th block of study courses.

Courses in economics and finance; 1 st blo ck of study courses. Mass communication theory and courses in special journalistic methods and practice; 4 th block of study courses. Legislation governing mass media and PR activities; 6 th block of study courses. Theory and practice of marketing communication and theory of management; 9 th block of study courses.

Multi-media and computer technologies courses and practices; 3 rd block of study courses. PR and market research methods and mathematical data processing; 9 th block of study courses. PR and market research methods and mathematical data processing; 6 th block of study courses. Multi-media and computer technologies courses and practices; 3 rd block of study courses PR and market research methods and mathematical data processing; 9 th block of study courses.

Multi-media and computer technologies courses and practices; 5 th block of study courses Ethics in enterprising, mass media and PR; 8 th block of study courses. General introductory courses in social sciences and the humanities 9 th block of study courses. Multi-media and computer technologies courses and practices 10 th block of study courses.

State language; 11 th block of study courses. Foreign language; 1 st block of study courses. PR theory and practice; 6 th block of study courses. Theory and practice of marketing communication and theory of management; 8 th block of study courses. General introductory courses in social sciences and the humanities 12 th block of study courses. Study programme must be compiled in accordance with the Standard.

Knowledge according to the Standard. Public relations. PR theoretical basics. Marketing communications. Marketing; Consumer behaviour and PR marketing communications. Corporate image and corporate culture; Image projecting and PR campaign planning. Mass media and legislation regulating advertising activities. Theory of communications.

Theories of mass communications. Political science. Social psychology. Special theories of public opinion. Stylistics of the Latvian language; Business Latvian; Professional terminology. Foreign language. Specific skill in PR profession. Recognition and analysis of the processes of communication. Research methods in marketing and PR. Moderation, management of negotiations. Presentation, essays. Persuasion, convincing. General and communication psychology; Logic; Rhetoric; Non-verbal communications.

Text writing and editing to comply with the requirements of the genre. Concept and development of printed matter. Audiovisual and interactive Internet media: concept and development. Existing, necessary, opportunities and risk analysis. Time management and budget. Methods of discourse analysis. Logic; Research methods in marketing and PR. Strategy and tactics of persuasion. Management of news and information flow. Management; Strategic and innovative management. Under the BRI study programme the students have to carry out 11 practicums and 6 practical works, to carry out annual research and method —related works; and produce a qualification diploma paper project 18 CP , which also contains practical work The BRI study programma comprises 11 practicums total value — 22 CP ; 6 practical work placements total value — 26 CP.

Higher education establishment. University of Ferry. University of Bormouth. Europe University of Hague. Baltic Russian Institute. PR theory un practice. BAC PR basics 2. PREL contemporary public relation1.

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PR in corporate environment. Relations with investors. PR in finance and banking. BAC Negotiations and lobby. Relations with state and local institutions. Organizations: behavior and relations. Management of media relations. BAC PR case analysis. Practice:: Management of media relations. International PR. PR practice during the processes of globalization. BAC Cross cultural links 2. Communications in cross cultural environment. PR campaign programs. BAC PR campaigns. Image projecting and PR campaign planning. Information means and society. BAC Introduction into mass communications.

Theory of mass communications. Written and oral communications. Mass media and mass communications in PR practice. BAC Elements of electronic mass media. Practice: Screen and electronic means in mass communications. BAC Communications of practical innovations. ENGL Principles of text writing in the field of enterprising.

Writing: basics and opportunities. Practicum: Practical stylistics of Latvian Russian language. Principles of genre text writing for mass media s. JRNL Statement 3. Principles of creating thematic outline for mass media s. Practicum: applied technologies in mass media texts editing. Methods of Photo,-radio and TV journalism. Elementary computation 3. Basics of mathematics. STQM Introduction into statistics. BCO Elementary statistics. Mathematical processing of statistical data.

MKTG Market research.

Курс «Этика бизнеса» передан ведущим ВУЗам и Высшим Школам Бизнеса Москвы

Methods of applied research. BAC Research in Pr field. Relations in a social group. BAC Interpersonal communication. Crisis communication. BCO Possibilities of word-of-mouth relations. Psychology of communication. BAC Non-verbal communication. Non-verbal communication. Social ignorance. Basics of jurisprudence.

Legislation on business in the PR and EC. Texts in enterprising. BAC Mass media and legislation. Ethics in enterprising mass media and PR. MGMT Work ethics and social responsibility. Practical management. Business ethics, PR management and social responsibility. MGMT Business management. BCO Basics of enterprising. MGMT Operative management. Management in manufacturing. Organizational and strategic management.

BCO Innovative technologies and management of manufacturing. Strategic management and management of innovations. BCO Management of human resources. Methods of staff management. BCO Management of sales and supplies. BCO Organizing and support of a new enterprise. BCO Management of information system.

MKTG Principles of marketing. Marketing: Basics and Practice:.

Московский Институт ТУРО

BCO Introduction into marketing. PR tactics. Public relations in marketing. BCO Consumer behavior. Instrumental means of PR. BCO Marketing management a. BUSN Internet practice in marketing. BCO Cases in marketing. BCO Strategic marketing. PR practice in strategic and global marketing. BAC Advertising and informative means. Principles of advertising. Economical analysis. BCO Macroeconomics.